i’m a writer & independent researcher known for my intuitive, deeply personal approach.
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i leverage research, strategy and culture to uncover authentic narratives to drive user engagement.

VIY - Vampire Myth, Human Desire
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From ancient times to the present day, the world has been haunted by spirits, spectres, ghosts and monstrous beings.Whether these are real or imaginedis irrelevant; it is the belief in them that enablestheir power over us.

gen z is actively shaping our world, it's essential to engage with this demographic to sustain relevance. moreover, artificial intelligence is the vanguard of technological innovation, making it the perfect fit for co-star's forward-looking ethos.

prioritize authenticity, relatability, and social responsibility. smart creator partnerships and purpose-driven campaigns that showcase a brand’s commitment to positively impacting the world.

crm for creators which lets them handle sponsorships, collaboration requests, bookings, and payments, all in one single place - calendar solutions through user research.

passionfroot’s calendar view is not clear and intuitive, lacking important information for our users.

easy access to check the status of collaborations they are working on. integrate their calendars because scrolling through a list is inconvenient and inefficient. possible automation in opening and closing slots in the future, and for the creators to have access to their full schedule.